Support local. Get rewarded.
Join our growing community that’s backing local businesses and getting exclusive rewards for it.
Get More from the Midlands
Your MyMidlands Card unlocks an incredible range of exclusive deals at independent shops, pubs, restaurants, family entertainment and so much more across the Midlands.
Enjoy savings on travel, home & garden, wellness days, historic attractions, pet care, car services, and personal finance—all while supporting local businesses.
Whether you’re planning a day out, improving your home, or just treating yourself, your MyMidlands Card makes life more rewarding.
£6,000+
annual
savings
450+
exclusive
deals
£100+
monthly prize
giveaways
FREE
local events
every month
Why our members love us
Exclusive Rewards
Enjoy special deals just for supporting local businesses and showing your membership card.
Support Local
Every membership directly helps independent businesses thrive and boost your local economy.
Be Part Of Something Bigger
It’s more than discounts. Join a growing community movement that champions loving where you live.
Legendary Events
From socials to co-working, get access to fun, meaningful events with like-minded locals.
Stay Connected
Our online groups and pages keep members in the know with what’s happening near you.
Give Back
All profits go into promoting the Midlands and providing free support for its small business owners.
Join today: get unlimited savings every time you leave the house
SAVE THOUSANDS £££ FOR LESS THAN 50p A WEEK!
Register In Minutes
Sign up for your membership in just a few clicks.
Get Your Membership Card Instantly
Access your digital discount card right away.
Browse Our Offers
Use your digital card or discount codes provided to redeem offers.
Enjoy Your Savings
Start saving instantly and get automatic entry into every prize draw.
Unlock unlimited savings on the go.
Use your MyMidlands Card as often as you like all year round. We’re always adding new deals and partnering with exciting local businesses to bring you even more value.
For Businesses & Brands
Discover how our Employee Benefits Platform, Customer Incentive Scheme, and Sponsorship Opportunities can help your business grow while giving back.
More ways to save.
Give the gift of unlimited savings
Delivered instantly
Surprise someone special with a MyMidlands Card gift membership and let them enjoy exclusive discounts all year long!
Send the digital membership directly to their inbox — or to yourself, ready to gift when it suits you.
They’ll get:
Unlimited savings with over 150 local businesses
Entry into our monthly prize draws & events
A thoughtful gift that keeps on giving!
RECEIVED A GIFT MEMBERSHIP?
Lichfield District Residents Rewards
100% free of charge
The MyLichfield District Card gives Lichfield & Burntwood residents access to exclusive local deals you won’t find anywhere else—save money, support local businesses, and if you want even bigger and better offers across the region, upgrade instantly to the MyMidlands Card for just £7.50!
Get 75% off when you upgrade to the MyMidlands card
Discounts from 85+ brands across Lichfield & Burntwood
Average savings of £750 per year
ELIGIBLE POSTCODES: B74, B75, B78, B79, DE13, WS7, WS8, WS9, WS13, WS14, WS15
Saving the planet, one special offer at a time
We’re cutting down on waste and cutting costs for you. With our digital discount card, you can reduce your carbon footprint while supporting local businesses. Just show your virtual card on your phone or use our exclusive discount codes at checkout — it’s that simple.
Using your membership card
There’s no need to be shy when it comes to redeeming your exclusive member offers – our partnered businesses will be delighted to welcome you and to see that our free promotional platform is working for them!
Stay connected for the latest deals.
Why not follow us on social media and be the first to hear about our latest money-saving offers?
We’re always adding exciting new discounts, so check back often and make the most of every opportunity to save.
