MyMidlands

Our mission is to help local entrepreneurs and high streets thrive, promote tourism, and encourage residents to shop locally, ensuring small businesses remain competitive against larger brands.

The MyMidlands Card unlocks an incredible range of exclusive deals at independent shops, pubs, restaurants, family entertainment and so much more across the Midlands.

Enjoy savings on travel, home & garden, wellness days, historic attractions, pet care, car services, and personal finance—all while supporting local businesses.

Whether you’re planning a day out, improving your home, or just treating yourself, your MyMidlands Card makes life more rewarding.

Founded in 2024 in the heart of the Midlands, we are a community engagement platform dedicated to championing the vibrant ecosystem of small businesses that define our region. First and foremost, we are the helping hand that our local independently owned businesses across the Midlands need, to not only keep their doors open during these challenging times, but to thrive like never before.

Many discount card initiatives fail because they offer little value to participating businesses beyond a directory listing or minimal advertising. In contrast, MyMidlands actively supports small businesses by addressing all aspects of growth and operation, providing free assistance to boost visibility and foster word-of-mouth marketing, all while providing unbeatable rewards for customers when they support them too.

Support local. Get rewarded.

Join our growing community that’s backing local businesses and getting exclusive rewards for it!

Become A Member – MyMidlands