

Who we are
Founded in 2024 in the heart of the Midlands, we are a community engagement platform dedicated to championing the vibrant ecosystem of small businesses that define our region.
First and foremost, we are the helping hand that our local independently owned businesses across the Midlands need, to not only keep their doors open during these challenging times, but to thrive like never before.

Many discount card initiatives fail because they offer little value to participating businesses beyond a directory listing or minimal advertising.
In contrast, MyMidlands actively supports small businesses by addressing all aspects of growth and operation, providing free assistance to boost visibility and foster word-of-mouth marketing.
Our mission is to help local entrepreneurs and high streets thrive, promote tourism, and encourage residents to shop locally, ensuring small businesses remain competitive against larger brands.

50% OFF ANNUAL MEMBERSHIP GIFTCARDS
T&Cs: Non-exchangeable and cannot be used in conjunction with other offers.
How to redeem:

50% OFF ANNUAL MEMBERSHIP GIFTCARDS
T&Cs: Non-exchangeable and cannot be used in conjunction with other offers.
How to redeem:
Our business support services
Free sales and marketing advice
Free mentorship, guidance, and signposting to resources help our independent businesses to upskill and create robust growth strategies in an increasingly competitive landscape.
Strategic collaborations
We facilitate warm introductions for our business owners to our influential connections, driving opportunities for collaborations, new customers, increased revenue, and broader exposure.
Unique customer incentives
Our customer incentive scheme proactively helps businesses to secure new clients, more public reviews and retain customers through targeted engagement strategies and rewards provided by us on behalf of our participating businesses.
Community engagement
Spotlight events such as our โShop Small Shop Crawlโ and year-round “Small Biz Showcases” connect businesses with residents and visitors to boost their visibility and sales.
Partner perks and rewards
In return for exclusive deals and discounts, we offer our partnered businesses a choice of free benefits including complimentary photoshoots, showcase events and more.
Small business community
We’re fostering a thriving community of business owners by bringing them together to share advice, referrals, and word-of-mouth support, promoting collaboration over competition to build collective success.
Our Values

Be a good human.
We celebrate diversity and inclusivity, ensuring every business has a voice in our community and fostering an environment where everyone feels valued and supported.

Collaboration over competition.
We encourage partnerships and mutual support, helping businesses grow together and thrive as a collective rather than as competitors.

Empower innovation.
We provide the tools, resources, and opportunities small businesses need to succeed, while embracing creativity to solve challenges and seize opportunities to drive growth.

Drive sustainability.
We are committed to ethical practices that benefit the environment, strengthen the local economy and build a better future for generations to come.

How we benefit the local community
Combating loneliness together
We’re on a mission to fight loneliness with our vibrant calendar of social events that unite the community, including meet-ups for singles, new friends, professionals, parents and much more.
Fostering a stronger economy
We strengthen connections between businesses and residents whilst cultivating an engaged and educated community that love to spend and support local. Our platform shines a spotlight on hidden gems, raising awareness of businesses that might otherwise be overlooked.
Nurturing the next generation
Weโre committed to delivering free masterclasses and โHow to start a business from scratchโ workshops for local budding entrepreneurs and youths.
Easing the cost of living
We offer deals and discounts from local small businesses that you can’t find anywhere else, making everyday essentials and services more affordable.
How it works…

| Choose whether you’d like an annual or monthly subscription
| Enter your discount code if you have one and your payment details
| Create your account

| Simply log in to find your membership card
| Gain automatic entry to every prize draw without lifting a finger
| Add your digital membership card link to your phone’s homepage

| Our deals and discounts are accessed by presenting your digital membership card, a unique discount code or a password
| You’ll find instructions for the discount you’d like to redeem on the provider’s webpage
Get in touch
Owner: Kellie
Visit: mymidlands.co.uk
Email: info@mymidlands.co.uk
Call: 07947 599 585
Instagram: @mymids



